Top 5 Beauty Retail Apps in South America: Q3 2024 Performance

In the third quarter of 2024, the beauty retail app market in South America saw varied performance across the top five contenders, according to data from Sensor Tower.

O Boticário experienced a notable fluctuation in weekly downloads. The app reached a peak of approximately 275K in the week of August 12, followed by a decline and then a resurgence to 161K by the end of September. Weekly active users similarly peaked at about 5.6M in mid-August before stabilizing around 3.9M by the end of the quarter.

For Natura (Oficial), weekly downloads remained relatively stable with a slight increase towards the quarter's end, peaking at 63.5K. The app maintained a consistent base of weekly active users, hovering around 500K throughout the quarter.

Natura Latam showed growth in weekly downloads, particularly in August, reaching up to 57K. The active user numbers also displayed a positive trend, climbing steadily to reach 237K by the end of September.

Beleza na Web - Cosméticos faced a downward trend in weekly downloads early on, hitting a low of 34.6K, but saw a recovery towards the end of the quarter with figures rising to 40.6K. The active user base remained relatively stable, fluctuating slightly around 190K.

Lastly, Época Cosméticos: Loja Online demonstrated steady weekly downloads, peaking at 44.5K in mid-August. The app's active user numbers showed minor fluctuations, maintaining an average of about 166K throughout the quarter.

For more detailed insights and data, visit Sensor Tower.